A three day weekend without internet access was interesting. However, with the help of our awesome senior seminar class, I was able to better formulate a clear path to success with my senior project!
Combining project ideas #1 and idea #3, I will report how entrepreneurs have played a massive role in the recent development of the music industry and more specifically, how college record labels have impacted the industry as well. Working directly with Appalachian's Record Company, Split Rail Records, I will also document the launch of their newest album from an esteemed Boone favorite, "Major Magick."
Referring to companies such as Apple, Pandora, LiveNation, Last.FM, MySpace Music, and Gigmaster; I will note their recent impact on the music industry. The increasing digitization of music and the proliferation of inexpensive recording gear and merketing versatility of the internet has moved industry control from a few mamoth record companies to a grand subsystem of independent record labels, music marketers and digital distribution outlets. Using Split Rail Records as a case study in this project, I intend to highlight the impact that college record companies have in this changing industry and how college record companies have easily replicated the business model of larger record companies.
Stay tuned to the development of this project.
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